Overview

As the Director of Marketing Operations, you will oversee the strategic planning, implementation, and optimization of marketing processes and technology to drive efficiency and effectiveness in marketing efforts. This role involves managing marketing automation systems, data analytics, budget allocation, and cross-functional collaboration to ensure cohesive and high-performing marketing activities. You will lead a team responsible for optimizing marketing (and sales) processes, implementing scalable systems, and driving data-driven decision-making to maximize revenue generation across the organization. This role requires a strategic mindset, strong leadership capabilities, and a deep understanding of marketing operations, marketing automation, and customer lifecycle management.

Responsibilities

• Strategic Planning and Execution:
• Develop and implement marketing operations strategies aligned with the overall marketing and business objectives.
• Thought leadership in leveraging marketing automation tools, data/insights in creating marketing campaigns and initiatives to achieve business objectives. Collaborate with the CMO and other senior leaders.
• Own the marketing operations roadmap, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of marketing. Oversee the marketing technology stack, ensuring tools and platforms are integrated and used effectively.
• Team Leadership and Development:
• Lead, mentor, and develop a high-performing marketing operations team.
• Foster a collaborative and innovative team environment.
• Process Improvement:
• Identify and implement process improvements to enhance the efficiency and effectiveness of marketing operations.
• Develop and maintain standard operating procedures for marketing processes.
• Data and Analytics:
• Oversee marketing analytics and reporting, providing insights and recommendations across customer journey to improve marketing performance.
• Track and report on the entire marketing funnel including volume, velocity, conversion stage-to-stage, and average value; make sure funnel measures can be analyzed by key dimensions such as industry, geo, and persona.
• Ensure data accuracy and integrity across all marketing systems and platforms.
• Budget Management:
• Manage the marketing operations budget, ensuring effective allocation of resources.
• Monitor and report on marketing spend and ROI.
• Marketing Automation:
• Oversee the development and management of marketing automation workflows and campaigns.
• Ensure marketing automation tools are used effectively to drive engagement and conversion.
• Cross-functional Collaboration:
• Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
• Work closely with sales, product, and customer success teams to ensure alignment and support for marketing initiatives.
• Act as a liaison between marketing and IT to manage technology needs and projects.
• Compliance and Governance:
• Ensure marketing activities comply with relevant regulations and industry standards.
• Manage data privacy and security in accordance with company policies and legal requirements.

Qualifications:

• Education and Experience:
• Bachelor’s degree in marketing, Business, or a related field; MBA or equivalent preferred.
• Minimum of 5-10 years of experience in marketing operations or a related field, with at least 3-5 years in a leadership role.
• Skills and Competencies:
• Proven experience with marketing automation platforms (Pardot, Salesforce, CRMA)
• Strong analytical skills and proficiency in marketing analytics and reporting tools.
• Excellent project management skills with a track record of managing complex projects.
• Strong leadership and team management skills.
• Ability to think strategically and execute tactically.
• Exceptional communication and interpersonal skills.
• Knowledge of data privacy laws and regulations (e.g., GDPR, CCPA).

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In addition to our competitive salary and award winning culture, we offer an excellent benefit package. We even offer our employees a day off to serve their community! Our company core values are our “CODE”: Crave Greatness, Own the Outcome, Deliver Awesome and Embrace Community.