Sr. Category Marketing Manager

OVERVIEW

The Sr. Category Marketing Manager is a core business driver, and change agent for solutions, process improvements and plans for growth. This role proactively manages marketing strategy and business fundamentals for all Libbey categories (full tabletop). This role is the category business owner, who leads and sets the category strategy, proactively manages revenue and margin, and strives for data driven solutions for growth.

Libbey’s category marketing team is enthusiastic about solving hard problems. We drive the business with passion, delivering solutions to change status quo. We challenge competitors, bureaucracy, obstacles and even our own assumption. We are swift and decisive, believing the data, seeking out and listening to intuition but also finding the truth to the matter. We are insurgents, never satisfied, averse to complexity, suspicious of habits and open to risk. We constantly learn. We focus on the mission and deliver with urgency and speed. We trust each other, surface issues openly and solve problems collaboratively.

RESPONSIBILITIES 

Lead & Manage the Category Marketing Team:

• Actively develop the team to deliver impact
• Lead, influence, and empower the organization to fulfill our purpose (living our legacy, shaping our future, and winning as one)
• Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success

Base Business Strategy & Planning:

• Own, develop and execute an end-to-end vision and strategy/plan to grow revenue and margin, aligning with overall business objectives and market trends
• Develop and manage category strategy, annual operating plan and strategic long-range plan for the core business
• Stay connected with industry, customer, and consumer trends
• Proactively develop insightful analysis on critical business issues

Portfolio & Assortment Management

• Manage ongoing product lifecycle analysis, including process for slow moving, inventory
• Lead and improve the SKU rationalization process

Monthly Sales Performance Management, Analytics, and Action Plans:

• Family and Product management and proactive planning with the cross functional team on solutions and action plans
• Provide input for monthly operating reviews

Lead Quarterly Category Reviews:

• Deliver an understanding of progress, market changes, drivers and opportunities to address/expand
• Focus the business on the critical, few things to fix or to share, which impact our overall business results

Commercialization & Go to Market Success:

• Develop the approach for launches in the market, with an emphasis on continuous improvement.
• Post-product launch evaluation
• Create, evaluate, and learn predictive approaches that allow us to better commercialize each launch

REQUIREMENTS & QUALIFICATIONS

• Bachelor’s degree in business administration, marketing, finance (RGM or OBPPC) engineering or a related field; MBA preferred
• 10+ years of experience in successfully driving strategies, plans, programs, and operations to drive revenue growth – category marketing experience is required
• Experience in managing teams / direct reports
• Retail, food service and B2B experience
• Ability to manage budgets, measure marketing activity effectiveness and efficiency to ensure delivering on corporate profitability goals
• Product or category management experience in a matrix organization preferred
• Experience managing cross functional initiatives and working effectively with cross-functional teams
• Pricing strategy and analysis knowledge
• Strong communication and analytical skills
• Demonstrated ability to apply strategic thinking to business situations
• Ability to understand and synthesize financial, analytical and insight research to create actionable insights
• Experience with process, continuous improvement, Agile process, and/or Lean thinking.
• Tabletop experience (glassware, dinnerware, flatware, serveware) preferred
• Proven history of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneously.

QUALITIES:

Change Agent:

• Improve the organization's ability to achieve a higher degree of output
• Create structure and processes where there is none
• Challenge status quo and create a path forward for change and improvement
• Create a vision and rally others to achieve the vision

Collaborator:

• Flexible, creative, and able to adapt to changing situations; communicate clearly and regularly, share knowledge and skills
• Work well with a cross functional team; find shared solutions and bring the team along
• Direct but not forceful communicator

Flexible and Creative:

• Embrace change, welcome new ideas, and work with a variety of people
• Ability to look beyond the obvious

REPORTING RELATIONSHIPS:

• This position will report to the Sr. Director of Category Marketing and Product Innovation
• This position will manage 2-6 professional associates – located in the United States and/or Mexico

TRAVEL REQUIREMENTS:

• This position requires up to 15% of travel, domestic and international

Libbey is an Equal Employment Opportunity (“EEO”) Employer. 
 We are committed to an inclusive workplace, free of harassment and discrimination.