Influencer Relations Manager

LaCroix Sparkling Water believes in the power of authentic connections and are committed to creating engaging experiences for our customers. We’re looking for a creative and strategic Influencer Relations Manager to join our team and help amplify our brand through meaningful partnerships.

Job Description:

The Influencer Relations Manager will be responsible for developing and executing influencer marketing strategies that drive brand awareness, engagement, and growth. This role requires a blend of creativity, strategic thinking, and exceptional relationship-building skills to cultivate and manage influencer partnerships that align with our brand values and objectives.

Key Responsibilities:

• Strategy Development: Develop and implement influencer marketing strategies to enhance brand visibility and drive engagement across key platforms including Instagram, TikTok, YouTube, and others.
• Influencer Outreach: Identify, engage, and build strong relationships with influencers, content creators, and industry leaders who align with our brand values and target audience.
• Campaign Management: Plan, execute, and oversee influencer marketing campaigns from concept through completion, including campaign briefings, content creation, and performance analysis.
• Content Collaboration: Collaborate with influencers to create authentic and compelling content that resonates with their audience and showcases our products in a genuine manner.
• Negotiations & Contracts: Negotiate terms, rates, and deliverables with influencers, including compensation, content requirements, and campaign timelines. Draft and manage contracts to ensure clear agreements and compliance.
• Performance Tracking: Monitor, analyze, and report on the effectiveness of influencer campaigns, providing insights and recommendations for optimization and future strategy.
• Budget Management: Manage the influencer marketing budget, ensuring efficient allocation of resources and maximizing ROI for influencer partnerships.
• Trend Analysis: Stay updated on industry trends, emerging platforms, and influencer marketing best practices to keep our strategies fresh and relevant.

Qualifications:

• Experience: 5+ years of experience in influencer marketing, public relations, or a related field, preferably within the beverage or consumer goods industry.
• Skills: Strong understanding of social media platforms and influencer dynamics; exceptional communication, negotiation, and contract management skills; proficiency in analytics tools and platforms.
• Creativity: Ability to think creatively and strategically, with a keen eye for trends and innovative approaches to influencer engagement.
• Organization: Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Education: Bachelor’s degree in marketing, Communications, Public Relations, or a related field.

National Beverage Corp. provides equal employment opportunities to all applicants for employment without regard to race, color, religion, sex, national origin, age, disability, gender, genetics, gender identity, disabled veterans, or sexual orientation.