Marketing Manager, Japan

Position Summary:

The Marketing Manager, Japan will be responsible for leading the overall downstream marketing efforts including, but not limited to, systematically assessing market potential for AtriCure therapies in Japan market and leading the development and execution of marketing campaigns, product launch planning, KOL engagement and other related activities. The successful candidate must have a broad scope of experiences in leading, developing and executing strategy across diverse channels and is experienced in evaluation and implementation of modern marketing capabilities. The person for this role must be professional, organized, confident, and able to work with stakeholders at all levels.

Who are You?

• You are looking for a growing international company within the Medical Device industry
• You work well independently but as part of a team.
• You are positive and constructive in life, and you focus on the opportunities that are available.

Roles and Responsibilities: 

Downstream Marketing

Development and Execution Country Marketing Plan:

• Lead the collection of market and competitive intel through AtriCure field team & partners to inform the development of the marketing plan.
• Collaborate across internal and external stakeholders (including country/regional leadership) to develop Marketing plans, ensure execution and tracking of activities.

Congress/Campaign/Program Execution with ‘Call to Action’ and attention to budget and results:

• Be responsible for planning and execution of Congresses (Country/regional, Provincial/State level) as well as development and/or execution of Global and Local Campaigns
• Be a champion for the ‘End-to-End’ process of therapy adoption, from ‘Awareness to Trial to Repeat’ through close collaboration with T&E and monitoring progress v. expected adoption once centers are trained.
• Lead marketing budget planning & drive governance on efficiencies

Establish and Execute ‘Best-in-Class’ Product Launch Process:

• Lead the development and implementation of proactive product launch plans, leveraging global product launch best practices and partnering with Senior Marketing Manager, APGC Markets and Country/Regional leaders
• Optimize the near-term opportunities for effective product (re) launch execution and launch planning for upcoming product approvals.
• Develop measurable KPIs and provide oversight and regular updates on the progress.

KOL Engagement:

• Lead the development and implementation multi-tier KOL strategy and planning, leveraging global best practices and partnering with Senior Marketing Manager, APGC Markets, Country/Regional leaders and other global stakeholders.

Other Product Management responsibilities:

• Be a conduit to product related complaints between partners & servicing team.
• Product complaint team
• Demo management         
• Review product lifecycle
• Provide regular Sales & Inventory updates to highlight risk & opportunities

A little about yourself:

• Bachelor’s in Marketing, Business, Communications, or equivalent. MBA preferred.
• Minimum of 5 years of successful commercial/marketing experience within medical device/medical technology environment.
• Significant experience in developing and executing marketing strategies
• Thrives on ability to manage multiple deadlines in a fast-paced, connected, cross functional sales and marketing environment
• Ability to develop and maintain strong and productive relationship with international, internal, and external customers and vendors
• Excellent verbal and written communication skills in English in addition to native level Japanese
• Ability to travel approximately at 50%

What we offer:

With AtriCure, you'll get the opportunity to work with a team that is passionately dedicated to improving the lives of patients with Atrial Fibrillation worldwide. It is also a company that will invest in your professional development to help you grow and be successful in your role.

In addition, AtriCure also provides:

• The chance to work with an international team with more than 20 different nationalities, with 130 international employees, which makes it a dynamic place to work.
• The offer includes a competitive base salary, Company performance bonus plan, training and development opportunities, annual paid leave, mental health support benefit..

Our Process:

• Please apply through LinkedIn or on our website. We would like to get to know you better so please feel free to share ample information about yourself and why you are interested in working with us.
• Once we have your application, our International Recruiter will contact you to find out more about your background and your expectations.
• The next steps include a meeting with the hiring manager to focus on key information about the role and to potential fit into the team. If this round is successful, you will get to meet a few of our team members to give you diverse perspectives about AtriCure.
• After all the interviews, we conduct reference checks to help us make the final decision.

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