Retail Channel Marketing Manager

The Retail Channel Marketing Manager, develops, drives and implements marketing and assortment programs to target the retail channel and sub-channels.  This role is responsible for aligning with the product team to create category positioning, strategy, and assortment development in collaboration with the internal cross-functional teams.

The Retail Channel Marketing Manager works closely with sales, category and marketing teams to drive significant profitable business growth. This position will also be responsible for analyzing and interpreting sales/profit, industry, customer, end users and competitive data to support daily decision-making, as well as product and marketing communications support

RESPONSIBILITIES

• Develop an annual strategic plan with sales and product marketing managers to establish priorities, achieve maximum growth and meet or exceed Annual Operating Plan goals
• Direct channel assortment differentiation and manage channel conflict by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement
• Provide marketing guidance with senior staff member and sales leaders to ensure strategic initiatives are carried through
• Lead channel strategies leveraging channel issues, opportunities, trends and insights
• Develop deep, expert understanding of assigned channel(s), market segment and key business drivers, such as pricing, product/customer experience, competition, etc.
• Lead and manage retail channel trade shows, including the New York Tabletop show
• In partnership with the sales teams, help develop and deliver the sales forecast for retail business channel.
• Evaluate ROI and effectiveness of branded & private label programs and execute those that profitably benefit Libbey’s market strength and leadership
• Engage in consistent, effective communication with product management to ensure customer requirements and market opportunities are captured in the product development process
• Manage channel and customer level analytics, including P&L
• Working closely with all aspects of the business to gather product and channel insights
• Working closely to the product and end user marketing to support brand development
• Utilize data and shopper insights to provide recommendations to drive category distribution and market share.
• Overseeing day to day channel operations
• Lead, influence and empower the organization to fulfill our purpose (living our legacy, shaping our future and winning as one)
• Cultivate a diverse and inclusive culture where associates can thrive, make us better and fuel ideas/innovations to ensure our long-term success

REQUIREMENTS & QUALIFICATIONS

• Bachelor’s Degree in business administration, marketing or a related field; MBA preferred
• 5+ years of experience in successfully driving integrated channel sales & marketing strategies, plans, programs, and operations to drive revenue growth – channel management experience is a must
• Demonstrated understanding of the retail channel is highly preferred
• Ability to manage budgets, measure marketing effectiveness and efficiency to ensure delivering on corporate profitability goals
• Strong communication and analytical skills
• Demonstrate ability to apply strategic thinking to business situations
• Ability to understand and synthesize financial, analytical and insight research to create actionable insights
• Proven track record in leading and working effectively with cross-functional teams
• Proven track record of success in working independently, meeting project objectives/deadlines and managing multiple tasks simultaneously
• Strong Microsoft Excel, Word, and PowerPoint skills