Social Media Specialist I

How will you make a difference to PMI?

PMI is looking for a Social Media Specialist who will be the frontline representative of the brand on social channels, responds to inquiries, engages with our passionate project management community, creates operational efficiencies, and manages campaigns for global social media channels, ensuring the effective development and execution of social media strategies. The role works with team members and cross- functional stakeholders in executing tactical activities that support the overall social media strategy to drive high customer engagement to enhance brand loyalty and awareness.  Responsible for interaction with and review of deliverables from external vendors as assigned.

What you’ll bring to the role:

• Engage and interact with our social media followers and community daily while crafting appropriate and timely responses that reflect the company’s values
• Quickly and effectively address negative interactions, working closely with Manager of Social Media and additional teams as needed to provide appropriate responses
• Document customer feedback, trends, and recurring issues to inform product development and customer experience improvements.
• Assist in increasing brand awareness for PMI across social media channels through participation in relevant conversations happening on and off PMI social pages, including outbound community management.
• Oversee the social media content schedule to ensure posts are spaced out appropriately and align with our brand voice and messaging.
• Conduct thorough proofreading to eliminate grammatical and spelling errors in social media posts before they are published.
• Manage additions to the Advocacy program, engaging users and fostering a sense of community.
• Serve as the SME for Marketing, and project teams as assigned, for a variety of social media platforms, inclusive of tactical execution of campaigns as well as broader sense-and-respond tactics to more effectively interact with and drive behaviors for key stakeholders.
• Partner with Performance to implement appropriate measurement/testing plans and identify opportunities to improve social program/campaign analysis and reporting efficiencies.
• Understand the impact/implications of key issues/events within the marketing segments and other supported functional business areas.

Role Qualifications:

• BA in marketing, public relations, communications or a related field
• Minimum 2 years of experience in marketing, social media management, brand management or a related degree