Product Marketing Manager

About us: Accuris, a company long-known for accelerating innovation in engineering workflows and supporting the vibrancy of the engineering community, launched in May 2023 as a standalone company. Accuris was formerly known as S&P Global’s Engineering Solutions division. The Company is valued for its standards content and workflow solutions like Engineering Workbench, Goldfire, Haystack and Parts Management Solutions.

Under its previous owners, including S&P Global, IHS and IHS Markit, Accuris has been an integral part of the engineering ecosystem for more than 60 years.

Job Title: Product Marketing Manager

About Us:

Accuris is a pioneering force in the engineering solutions domain, committed to innovation and customer-centricity. We strive to redefine industry standards by delivering cutting-edge products and solutions. As the Head of Product Marketing, you'll play a pivotal role in shaping how our offerings are perceived and embraced by our global audience.

The Role:

The Product Marketing Manager is an experienced leader with a keen understanding of B2B product marketing dynamics. This role is pivotal in collaborating closely with our sales and product management teams to craft compelling narratives that articulate the value of our products and solutions. You'll drive initiatives to understand customer needs, differentiate our offerings, and steer our roadmap towards future success.

What You'll Do:

Product Positioning and Messaging:

• Develop positioning and messaging frameworks that highlight our product value propositions and resonate with specific customer needs.
• Collaborate with product management to translate product features and benefits into compelling value propositions.
• Lead go-to-market plans for new products/features in collaboration with cross-functional teams.

Market Intelligence and Competitive Analysis:

• Conduct market research and competitive analysis to inform product strategies and identify growth opportunities.
• Utilize data-driven insights to guide product development and marketing decisions.
• Identify and target ideal customer profiles globally across industries.

Sales Enablement and Support:

• Develop scalable product marketing frameworks and collateral to support sales efforts.
• Cultivate relationships with key customers to drive advocacy through case studies and speaking opportunities.
• Ensure alignment between marketing strategies and sales efforts to optimize the sales funnel.

Cross-Functional Collaboration:

• Collaborate closely with sales, product management, marketing, and customer success teams to align product roadmaps with marketing strategies.
• Provide market feedback and insights to the product team to drive continuous improvement.
• Foster a culture of customer-centricity and promote constant learning and improvement.

You Have:

• 10+ years of experience in Product Marketing within leading B2B Product/Technology companies.
• Proven expertise in market analysis, customer insights, and successful product launches.
• Strong field enablement skills with the ability to design tailored marketing narratives for different industries and customer segments.
• Deep understanding of customer personas and a relentless focus on customer needs.
• Ownership mentality with a drive to optimize and improve business results.
• Ability to quickly learn and apply problem-solving skills to complex challenges.
• Excellent organizational skills with meticulous attention to detail.

Join us at Accuris and be part of a team driving innovation and excellence in the engineering solutions industry. Apply now to embark on an exciting journey towards shaping the future of our organization.

The Location: Denver, Colorado (I-25/225)

Compensation/Benefits Information (This section is only applicable to US candidates):

Accuris states that the anticipated base salary range for this position is $135,000 - $150,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan/sales commission plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.

About Company Statement:

Accuris delivers essential intelligence that powers decision making. We provide the world’s leading organizations with the right data, connected technologies and expertise they need to move ahead. We think differently, combining the knowledge and resources of an established company with the unapologetic boldness of a startup. (https://www.spglobal.com/engineering/en/index.html)

Our mission: build an evolvable knowledge and data platform that enables STEM professionals to unlock and deliver innovation to the world’s most complex problems.