Senior ABM Manager - Lifecycle & Expansion
About us: Accuris, a company long-known for accelerating innovation in engineering workflows and supporting the vibrancy of the engineering community, launched in May 2023 as a standalone company. Accuris was formerly known as S&P Global’s Engineering Solutions division. The Company is valued for its standards content and workflow solutions like Engineering Workbench, Goldfire, Haystack and Parts Management Solutions.
Under its previous owners, including S&P Global, IHS and IHS Markit, Accuris has been an integral part of the engineering ecosystem for more than 60 years.
Job Title: Senior ABM Manager - Lifecycle & Expansion
Accuris is a $500M+ ARR AI/SaaS business that is hiring a Senior ABM Manager focused on customer lifecycle and expansion as a part of the Growth Marketing team. As the Senior ABM Manager, you will play a crucial role in shaping the next phase of Accuris’ growth trajectory. The right person will spearhead initiatives to increase pipeline conversion and expansion revenue from our new flagship product offering, contributing significantly to Accuris’ ongoing evolution in the industry. Your role will include shaping, leading, and executing ABM campaigns across a variety of channels, and working in close partnership with the Marketing, Sales, and CS teams to drive measurable engagement, ROI, pipeline acceleration, and expansion revenue within our customer base.
Key Responsibilities:
- Lead the creation of 1:few and 1:1 ABM campaigns, ensuring personalized and targeted approaches for specific verticals and account segments
- Develop and execute multichannel ABM programs, including inbound and outbound tactics to attract and grow strategic target accounts from our existing customer base
- Leverage 6sense intent data to inform account based marketing campaigns and content creation for different personas in our key buying committees
- Define and implement repeatable processes to expand the ABM program across all key industry segments globally
- Define and prioritize ABM strategies in alignment with overarching business goals, market insights, and performance metrics
- Collaborate closely with Sales, Marketing, and Customer Success teams to develop and execute the ABM strategy
- Track program results, measure success and report metrics to stakeholders across the business
Qualifications:
- 5+ years of professional experience in ABM in B2B SaaS
- Strong understanding of ABM principles and experience implementing 1:1 and 1:few ABM campaigns
- Experience in Performance Marketing, Event Marketing & Email Marketing, and Digital Marketing
- Hands on experience with a modern ABM tech stack, specifically with 6Sense, Hubspot, ZoomInfo, and Salesforce
- Strong understanding of Marketing Data & Analytics
- Comfortable working with marketing automation tools, CRM systems to track, measure, and report on campaign performance
- Excellent communication and collaboration
- Initiative, reliability and team spirit as well as a good sense of humor and creativity
- In-depth knowledge of B2B marketing principles, coupled with expertise in ABM methodologies.
- A passion for customer-centric problem-solving and a commitment to continuously optimizing marketing practice.
- Proficiency in data analysis, with an ability to leverage insights to drive strategic decision-making.
- Nice to have: industry marketing experience
The Location: Denver, Colorado
Compensation/Benefits Information (This section is only applicable to US
candidates):
Accuris states that the anticipated base salary range for this position is $105,000 - $125,000. Final base salary for this role will be based on the individual’s geographical location as well as experience and qualifications for the role. In addition to base compensation, this role is eligible for an annual incentive plan/sales commission plan as well as comprehensive benefits. For more information on benefits, please reach out to the recruiter assigned to the role.
About Company Statement:
Accuris delivers essential intelligence that powers decision making. We provide the world’s leading organizations with the right data, connected technologies and expertise they need to move ahead. We think differently, combining the knowledge and resources of an established company with the unapologetic boldness of a startup. (https://www.spglobal.com/engineering/en/index.html)
Our mission: build an evolvable knowledge and data platform that enables STEM professionals to unlock and deliver innovation to the world’s most complex problems.
Accuris provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Other details
- Job Family Marketing Generalist/Multi-Discipline
- Job Function Marketing
- Pay Type Salary
- Employment Indicator Regular
- Min Hiring Rate $105,000.00
- Max Hiring Rate $125,000.00
- Travel Required No
- Required Education Bachelor’s Degree
- Colorado, USA
- Virtual