Sales Director QSR

Position: Sales  Director - QSR                                                

Location: Monterrey, Nuevo León

Reports to: Sergio Peñuelas

Summary:

• Develop and implement sales strategies to drive revenue growth and achieve sales targets aligned to the Long-Range Plan. Manage a sales team, identify new business opportunities both locally and abroad as well as trigger strong relationships with key clients and partners.

Major duties & Responsibilities:

• Develop and execute comprehensive sales strategies aligned with the overall business strategy. Analyze market trends, competitor activities, and customer insights to identify new sales opportunities and formulate effective sales plans.
• Build and lead a high-performing sales team, providing coaching, guidance, and support to maximize their potential. Set clear sales targets, monitor performance, and conduct regular performance evaluations. Foster a culture of teamwork, motivation, and accountability.
• Achieve Annual Operating KPI:  revenue, profitability and portfolio transformation. Monitor sales performance against targets, identify gaps, and implement corrective actions as needed.
• Implement Account Plans for Key customers. Deploy the long-range plans strategy and key initiatives.
• Deploy a yearly Margin Recovery Plan aimed to improve profitability within the segment: price increase, GCI, implement forex immunity plans.
• Retention: Trigger Portfolio transformation aligned to the LRP and segment strategic posture.
• Acquisition: Identify and pursue new business opportunities, partnerships, and collaborations to expand the QSR's customer base and market presence both locally and abroad.
• Penetration and Innovation: Lead and intentionally use of core and new capabilities to deliver innovation, transform portfolio and improve profitability.
• Build and maintain strong relationships with key clients, negotiate contracts, and participate in strategic business discussions.
• Analyze sales data, market trends, and customer behavior to forecast sales volumes and revenue. Prepare accurate sales reports, sales forecasts, and performance dashboards for management review.
• Cultivate and maintain relationships with key accounts, ensuring exceptional customer satisfaction and loyalty. Regularly engage with key stakeholders, address their needs, and proactively identify opportunities.
• Industry and Market Awareness: Stay updated on industry trends, competitor activities, and emerging market opportunities. Attend industry conferences, seminars, and networking events to gather market intelligence and identify potential business leads.

Knowledge and Experience:

• Bachelor’s degree on Business, MKT, Food Engineer.  MBA is a plus.
• Ingredient experience.
• 10+ years’ experience on the QSR segment.
• Strong track record of achieving sales targets and driving revenue growth.
• Familiarity with CRM software and sales analytics tools.
• Fully bilingual (English 100%)
• Travel: 40%.
• BI Tools: CRM, Power BI, PP, Excel.